Close
Close
<
>

Life is a spectacle of the most electric variety.
And fortune favors the grand.
Break open the bubbly and raise your glasses…
To the spectacular and the divinely original.
To the seekers of grand fun and grand times.
Here’s to the intoxicating splendor of it all…
Life is a feast of wonders when you’re living grand.

Read more

BRAND DNA®

  • Bold
  • Worldly
  • Extraordinary

Life is a spectacle of the most electric variety.
And fortune favors the grand.
Break open the bubbly and raise your glasses…
To the spectacular and the divinely original.
To the seekers of grand fun and grand times.
Here’s to the intoxicating splendor of it all…
Life is a feast of wonders when you’re living grand.

Assignment
Unify a disparate identity across international and domestic markets by positioning Grand Hyatt as THE global hotel where guests come to see and be seen.

Target
“Seekers of more.” Global travelers with modern taste and a thirst for excitement. They seek the undiscovered, the memorable, and the spontaneous and want a hotel that enables them to make the most of any stay.

Insight
Today’s global travelers are a diverse group of men and women who aren’t easily pigeonholed. What unifies them is a modern approach to life and travel that prioritizes spontaneity, adventure and new experiences.

Grand Hyatt is THE international destination where global travelers and local guests come together.

Execution
The “Living Grand” campaign shows how Grand Hyatt is a hub for the extraordinary – glamorous weddings and parties, special occasion dinners and high-stakes business meetings. OLV, digital and print assets show hotel guests enjoying “the best party you’ve ever attended” against a backdrop of fine food, abundant flowers and dramatic architecture.

Results
The “Living Grand” campaign boosted awareness, and dramatically increased engagement on social channels:

  • “Living Grand for the Holidays” brand video was viewed 2.4 million times on social
  • Hashtag use doubled with 3.1 million engagements
  • Living Grand events garnered 57 earned media placements and 1500 social posts
  • 11% growth YOY on Facebook; engagement 4X industry standard
  • 1% engagement per post on Instagram; 2X industry average

Growth
The campaign was amplified by an integrated PR effort and social influencer dinners, positioning Grand Hyatt as a hub for extraordinary occasions. Based on its success, the initial campaign execution was extended for resorts in order to unify the entire Grand Hyatt portfolio.

Read less

Optimism

Optimism is the belief that anything is possible if you put your mind to it.
It’s the power to change, to make the world a better place.

Optimism is our life philosophy and business strategy.
When you believe in better, it creates the space for it to exist.

The Videos


Dreamt up by our late
founder, Mike Toth, as
he was battling throat cancer,
these videos tell an uplifting
story about finding the
silver lining in
life’s challenges.

Watch Videos

Create Optimism


To us, line art
symbolizes the future’s
vibrant colorful potential.
Upload any JPG file below to
create your own customized
Optimism line art.

Try It

MIKE TOTH

1952 – 2014

Mike taught us to find the soul in things: people, brands, ourselves. The soul is our true north, and it must be coveted. We rely on it when the waters get rough. When storms roll in. When we lose our way.

Technologies change. Trends come and go. Seasons pass. New generations carry on. Toth+Co looks to the future with fresh eyes, innovative minds and exciting new talent. The waters out there are uncharted, but we’re following our true north, just like Mike taught us.