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All the summers in the world cannot equal one summer here. Or one winter, autumn, spring. The world and all the poets in it haven’t found an adequate word to describe you. Oh, except for this: C’est Façonnable.

C’est Façonnable. It is Façonnable. It is fashionable. It is unmistakingly French. Say Façonnable.

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BRAND DNA®

  • Timeless
  • Craftsmanship
  • Sophisticated
  • Authentic
  • French
  • Energetic
  • Welcoming
  • Relaxed

All the summers in the world cannot equal one summer here. Or one winter, autumn, spring. The world and all the poets in it haven’t found an adequate word to describe you. Oh, except for this: C’est Façonnable.

C’est Façonnable. It is Façonnable. It is fashionable. It is unmistakingly French. Say Façonnable.

Assignment
Create a global lifestyle brand by grounding Façonnable in its French roots and positioning it as a premium brand inspired by the relaxed, elegant lifestyle of the Cote d’Azur.

Target
Affluent, active men and women, 35-44, entering a new life stage marked by personal and professional success.

Insight
As part of this new, more mature life stage, these consumers are investing in their wardrobe for the first time and seeking authentic, aspirational brands that reflect the new “them.” Façonnable occupies a unique position as the only credible lifestyle brand with a rich heritage of the Côte d’Azur.

Execution
A “return to roots” grounded in authenticity and the honest, seductive French style. Toth+Co introduced a signature “barette” as part of the brand’s graphic identity and helped to reinforce both Façonnable’s premium positioning and French tailored heritage.

Results
The “C’est Façonnable” campaign re-engaged core loyalists and opened the brand to younger consumers:

  • Re-launched the brand in Europe strongholds (France, Belgium, Spain) and key US cities (New York, San Francisco, Miami, LA)
  • Delivered 128 million gross impressions globally
  • Over 40K new visitors and +65% unique visits to the Façonnable ecommerce site during the digital campaign
  • Average global click-through-rate was 3x the industry average, despite an ongoing economic slump across Europe

Growth
The campaign strengthened the brands omni-channel approach and included extended touch points beyond fashion to travel, culture and society – creating energy and excitement around the brand locally and globally.

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Optimism

Optimism is the belief that anything is possible if you put your mind to it.
It’s the power to change, to make the world a better place.

Optimism is our life philosophy and business strategy.
When you believe in better, it creates the space for it to exist.

The Videos


Dreamt up by our late founder, Mike Toth, as
he was battling throat cancer, these videos
tell an uplifting story about finding
the silver lining in life’s challenges.

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Create Optimism


To us, line art symbolizes the future’s
vibrant colorful potential.
Upload any JPG file below to
create your own customized Optimism line art.

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