We’ve created a wonderful niche building brands that become billion dollar juggernauts; J.Crew, Ralph Lauren, Tommy Hilfiger, Coach and Wrangler to name just a few. We crafted and honed a process that is a kind and smart way to reveal the enduring personality and values at the core of the companies we work with, it’s called Brand DNA®.


Curious thinkers. Big dreamers. Talented creators.

Our Offerings

With roots in fashion 
and lifestyle,
we have over thirty years of experience
building iconic brands.

Brand DNA®, vision, strategy, identity, brand books

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television, radio, online video, social storytelling

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social media, influencer marketing

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experience design + development, e-commerce, rich media

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campaigns, collateral, out-of-home, art buying

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experience design + development, packaging, point-of-sale

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Piggyback Films is the broadcast division of Toth+Co dedicated to maintaining brand consistency across all mediums from television to online to radio.With expertise in film production, non-linear editing, animation, social storytelling and content creation, Piggyback is able to pivot easily from global campaigns to smaller digital projects, ensuring that the creative syncs with all brand touchpoints.

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  • American Eagle Outfitters
  • Belk
  • Brooks Brothers
  • Chaps Ralph Lauren
  • Chico’s
  • Dickies
  • Espirit
  • Express
  • Façonnable
  • G.H. Bass & Co.
  • Hart Schaffner & Marx
  • Hickey Freeman
  • Isaac Mizrahi
  • J.Crew
  • J.Jill
  • John Deere
  • John Varvatos
  • L.L.Bean
  • Lands’ End
  • London Fog
  • Maurices
  • Mossimo
  • Nautica
  • New York & Co.
  • Orvis
  • Ralph Lauren
  • Reunion
  • Soma Intimates
  • Stetson
  • Tommy Hilfiger
  • Trukfit
  • Unionbay
  • Wilsons Leather
  • Crafted by Lee
  • Lee Jeans
  • Nautica Jeans Co.
  • NYDJ
  • Pepe Jeans
  • Riders by Lee
  • Sergio Valente
  • Tommy Jeans
  • Wrangler
  • Chinese Laundry
  • Easy Spirit
  • Franco Sarto
  • Johnston & Murphy
  • K-Swiss
  • Keds
  • Naturalizer
  • Nike
  • Reebok
  • Sperry Top-Sider
  • Stride Rite
  • The Original Muck Boot Co.
  • Timberland
  • Xtratuf
  • Via Spiga
  • L.O.V
  • Nautica Competition
  • Nautica Latitude Longitude
  • Sephora
  • Tommy
  • Tommy Girl
  • A.T. Cross
  • Brahmin
  • Coach
  • Ghurka
  • Kwiat Diamonds
  • Michele
  • Patricia Nash
  • Red Envelope
  • Ross Simons
  • The Sak
  • Swarovski
  • Swatch
  • Timex
  • Zaxie by Stephanie Taylor
  • Zodiac Watches
  • Boston University
  • Catalogue for Philanthropy
  • Childtowne Montessori School
  • Count Me In
  • Fresh Air Fund
  • Harvard University
  • Irish Film Festival, Boston
  • Lawrence Catholic Academy
  • Labels Are For Jars
  • Maranyundo Initiative
  • Paradigm for Parity
  • The Greater Boston Food Bank
  • Interface Flor
  • Kravet Fabrics
  • Lee Jofa
  • Nautica Home
  • Tommy Hilfiger Home
  • Towle Silversmiths
  • Vermont Country Store
  • Born Free
  • Evenflo
  • Fisher-Price
  • Playskool
  • SUMR Brands
  • Champion Paper
  • Country Home
  • Fashion Icon
  • House & Garden
  • Men’s Health
  • Playboy
  • Sappi Fine Paper
  • US American Stories
  • Beacon Capital Partners
  • Taconic Builders
  • Trammell Crow Company
  • Arbella Insurance Group
  • Athenahealth
  • BNY Mellon Wealth Management
  • Clough Capital Partners
  • Emerson Hospital
  • Holowesko Partners
  • Iona Technologies
  • LaniJane Inc.
  • Pri-Med
  • Christiania Vodka
  • Crumbs Bake Shop
  • Grand Hyatt
  • Hyatt House
  • Hyatt Place
  • La Morra, Brookline, MA
  • Oleana, Brookline, MA
  • Park Hyatt
  • Sarma, Somerville, MA
  • Sofra, Watertown, MA
  • Beretta
  • Bobby Jones
  • Chris Craft
  • Colt
  • Indian Motorcycle
  • Jack Nicklaus
  • Orvis
  • Rockport Golf


Optimism is the belief that anything is possible if you put your mind to it.
It’s the power to change, to make the world a better place.

Optimism is our life philosophy and business strategy.
When you believe in better, it creates the space for it to exist.

The Videos

Dreamt up by our late
founder, Mike Toth, as
he was battling throat cancer,
these videos tell an uplifting
story about finding the
silver lining in
life’s challenges.

Watch Videos

Create Optimism

To us, line art
symbolizes the future’s
vibrant colorful potential.
Upload any JPG file below to
create your own customized
Optimism line art.

Try It


1952 – 2014

Mike taught us to find the soul in things: people, brands, ourselves. The soul is our true north, and it must be coveted. We rely on it when the waters get rough. When storms roll in. When we lose our way.

Technologies change. Trends come and go. Seasons pass. New generations carry on. Toth+Co looks to the future with fresh eyes, innovative minds and exciting new talent. The waters out there are uncharted, but we’re following our true north, just like Mike taught us.