Thinking

“Optimism is a strategy for making a better future. Because unless you believe that the future can be better, you are unlikely to step up and take responsibility for making it so.”
—Noam Chomsky

At Toth + Co, we identify with optimism; it informs every project we work on and every relationship we create. It’s not just a way of seeing the world. It’s a strategic vision that guides what we do.

We’re a privately owned company of 50 or so really smart, dedicated and - yes - optimistic people. The kind of talented folks you would expect from a branding / marketing / advertising / digital firm. Our offices overlook the Charles River in Cambridge, Massachusetts, right next door to MIT.

We’re the anti-fashion fashion people behind some of the most successful global lifestyle brands in America. We were introduced to Tommy Hilfiger when it was an $80M company. When we left eight years later, it was at $1.4B.

We started in 1983, as mid-wife to the birth of J.Crew. That led us straight to Ralph Lauren, when Polo was $100M. From there, we headed to Tommy Hilfiger on 39th Street and then hopped aboard Coach, where we changed perception of the company from a bullet-proof, out-of-date leather bag maker to one symbolizing true American Luxury. Coach now has a market cap of over $18B.

We stand apart because our priority is you. We are among the few companies that embrace our clients by taking time to understand them. We call our process Brand DNA.

It’s a methodology that puts your brand first, looking at how it affects the culture within your organization, and how it shows up in the lives of your consumers. Brand DNA is a strategy sourced from another neighbor, The Harvard Business School. It’s specifically tailored to lifestyle brands. Basically, we’re there with you as you experience the pressures that come with change, determining what you will let go of and what you will preserve in your goal to become relevant and competitive.

We have the experience to help you achieve your dreams of becoming a recognized, successful company. Our track record speaks for itself.

You might start in chaos. We think that’s normal. Chaos has the energy to feed the big ideas and big dreams that can change the way you see yourself. But don’t take our word for it. Write us and we’ll send you some testimonials from people who dared to dream and created a better future. Will you be one of them?

We’re optimistic.

Visit blog.toth.com →

Blog

Experience

  • Children

  • Fisher-Price
  • Nautica Kids
  • Stride Rite Children's
  • Tommy Hilfiger Kids
  • Weebok by Reebok

  • Education

  • Boston University
  • Harvard University
  • Lawrence Catholic Academy

  • Entertainment

  • Boston Irish Film Festival
  • Christiania Vodka
  • Crumbs Bake Shop
  • LaMorra, Brookline, MA
  • Oleana, Cambridge, MA
  • Savenor's, Boston, MA
  • Sofra, Cambridge, MA

  • Not for Profit

  • Catalogue for Philanthropy
  • Count Me In
  • Fresh Air Fund
  • Greater Boston Food Bank

People

  • Caitlin M.
    Dartmouth, MA

    "Keep your face to the sunshine and you cannot see the shadow." Helen Keller

  • Kimberly I.H.
    Scituate, MA

    "The basis of optimism is sheer terror." Oscar Wilde

  • Jesse A.
    Boston, MA

    "Do not go where the path may lead, go instead where there is no path and leave a trail." Ralph Waldo Emerson

  • Jamie K.
    Newton, MA

    "Take chances, take a lot of them. Because honestly, no matter where you end up and with whom, it always ends up just the way it should be. Your mistakes make you who you are. You learn and grow with each choice you make. Everything is worth it. Say how you feel, always. Be you, and be okay with it." Author Unknown

  • Katie C.
    Northern California and Colorado

    "Imagination is more important than knowledge. Knowledge is limited." Albert Einstein

  • Danny C.
    Maynard, MA

    "Appreciate how rare and full of potential your situation is in this world, then take joy in it, and use it to your best advantage." Dalai Lama

  • Ali F.
    Los Angeles, CA

    "Stay Hungry, Stay Foolish." Steve Jobs

  • Jamie R.
    Seoul, South Korea

    "If you ever run into a dead end, simply turn around and there's a new beginning."

  • Thatcher A.
    Garland, ME

    "Everybody go deep." The 32 Rules of Thanksgiving Touch Football

  • Kersten V.
    Asheville, NC

    "Maybe in order to understand mankind, we have to look at the word itself. Basically, it's made up of two separate words - 'mank' and 'ind.' What do these words mean? It's a mystery, and that's why so is mankind." Jack Handey

  • Nancy H.
    Gardner, MA

    "Don't Stop Believing." -Journey

  • Megan T.
    Fort Lauderdale, FL

    "A good meal must be as harmonious as a symphony and as well constructed as a good play." Joseph Wechsberg

  • Danny P.
    Newton, MA

    "Talent is cheaper than table salt. What separates the successful from the unsuccessful is hard work." Stephen King

  • Jim M.
    Methuen, MA

    "Whether you think you can or think you can't, you're right." Henry Ford

  • Poonam T.
    Boston, MA

    "I can't change the direction of the wind, but I can adjust my sails to always reach my destination."

  • Shannon T.
    Orange County, CA

    "Mediocrity is contextual."

  • Maureen G.
    Louisville, KY

    "Buy the ticket, take the ride." Hunter S. Thompson

  • Tyrone S.
    Boston, MA

    "Two roads diverged in a wood, and I - I took the one less traveled by, and that has made all the difference." Robert Frost

  • Alison A.
    Newton, MA

    "I'm an optimist, but I'm an optimist who takes his raincoat."

  • Sonia B.
    Apgoojung/Seoul, South Korea

    "Count your age by friends, not years. Count your life by smiles, not tears." John Lennon

  • Sarah M.
    Boston, MA

    "Expect problems and eat them for breakfast."

  • Georgia L.
    San Anselmo, CA

    "I am at two with nature." Woody Allen

  • Will T.
    Brooklyn, NY

    "Adapt what is useful, reject what is useless, and add what is specifically your own." Bruce Lee

  • Judy C.
    Sudbury, MA

    "If you worried about falling off the bike, you'd never get on." Lance Armstrong

  • Collin R.
    Detroit, MI

    "The good life, as I conceive it, is a happy life. I do not mean that if you are good you will be happy - I mean that if you are happy you will be good." Bertrand Russell

  • Angela L.
    Reston, VA

    "I urge you to please notice when you are happy, and exclaim or murmur or think at some point, 'If this isn't nice, I don't know what is.'" Kurt Vonnegut

  • Margaret R.
    Boston, MA

    "Even if you're on the right track, you'll get run over if you just sit there." Will Rogers

  • Yvonne B.
    Long Island, NY

    "It's not just a job, it's an adventure!"

  • Justine R.
    Colorado Springs, CO

    "Forget not that the earth delights to feel your bare feet and the winds long to play with your hair." Kahlil Gibran

  • Sara C.
    Sao Miguel Island, Azores

    "There is a bit of insanity in dancing that does everybody a great deal of good." Edwin Denby

  • Anisha P.
    Beckley, WV

    "To understand just one life you have to swallow the world." Salman Rushdie

  • Kirill S.
    Riga, Latvia

    "Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga." David Ogilvy

  • Jude J.
    Salem, MA

    "Kindness is the greatest wisdom."

  • Brian M.
    Milford, MA

    "If you wish to make an apple pie truly from scratch, you must first invent the universe." -Carl Sagan

  • Lindsay M.
    Boston, MA

    "Smile when it hurts the most."

  • Chelsea F.
    Canandaigua, NY

    "Surround yourself with only people who are going to lift you higher."

  • Cat A.
    Concord, MA

    "Work hard, play fair, be kind, reach out." Nashoba Brooks School motto

  • Robyn D.
    New York, NY

    "Fashions fade, style is eternal." Yves Saint Laurent

  • Jeff P.
    Boston, MA

    "We are the music makers and we are the dreamers of dreams."

  • Nicolette M.
    Canton, OH

    "No, I haven't been there. Let's go!"

  • Perdy T.
    Concord, MA

    "The average pencil is seven inches long, with just a half-inch eraser - in case you thought optimism was dead."

  • Zack T.
    New Orleans, LA

    "I'm always on the lookout for something good about people; sometimes months go by." Andy Rooney

  • Jill S.
    Alberta, Canada

    "Happiness is not something you postpone for the future; it is something you design for the present." Jim Rohn

  • Martin C.
    Belmont, MA

    "I've got a theory that if you give 100% all of the time, somehow things will work out in the end." Larry Bird

Contact

Toth + Co

215 First Street Cambridge, MA 02142 / P 617.252.0787 / F 617.252.0838


New Business

Bob Fouhy / Executive Director Business Development / 617.577.6437 /  bob.fouhy@toth.com

Zack Toth / Business Development / 617.577.6449 /  ztoth@toth.com


Film Division

piggybackfilms.com