“Optimism is a strategy for making a better future. Because unless you believe that the future can be better, you are unlikely to step up and take responsibility for making it so.”
—Noam Chomsky

At Toth+Co, we identify with optimism; it informs every project we work on and every relationship we create. It’s not just a way of seeing the world. It’s a strategic vision that guides what we do.

We’re a privately owned company of 50 or so really smart, dedicated and - yes - optimistic people. The kind of talented folks you would expect from a branding / marketing / advertising / digital firm.

We’re the anti-fashion fashion people behind some of the most successful global lifestyle brands in America. We were introduced to Tommy Hilfiger when it was an $80M company. When we left eight years later, it was at $1.4B.

We started in 1983, as mid-wife to the birth of J.Crew. That led us straight to Ralph Lauren, when Polo was $100M. From there, we headed to Tommy Hilfiger on 39th Street and then hopped aboard Coach, where we changed perception of the company from a bullet-proof, out-of-date leather bag maker to one symbolizing true American Luxury. Coach now has a market cap of over $18B.

We stand apart because our priority is you. We are among the few companies that embrace our clients by taking time to understand them. We call our process Brand DNA.

It’s a methodology that puts your brand first, looking at how it affects the culture within your organization, and how it shows up in the lives of your consumers. Brand DNA is a strategy sourced from another neighbor, The Harvard Business School. It’s specifically tailored to lifestyle brands. Basically, we’re there with you as you experience the pressures that come with change, determining what you will let go of and what you will preserve in your goal to become relevant and competitive.

We have the experience to help you achieve your dreams of becoming a recognized, successful company. Our track record speaks for itself.

You might start in chaos. We think that’s normal. Chaos has the energy to feed the big ideas and big dreams that can change the way you see yourself. But don’t take our word for it. Write us and we’ll send you some testimonials from people who dared to dream and created a better future. Will you be one of them?

We’re optimistic.


  • Children

  • Fisher-Price
  • Nautica Kids
  • Stride Rite Children's
  • Tommy Hilfiger Kids
  • Weebok by Reebok

  • Education

  • Boston University
  • Harvard University
  • Lawrence Catholic Academy

  • Entertainment

  • Boston Irish Film Festival
  • Christiania Vodka
  • Crumbs Bake Shop
  • Grand Hyatt
  • Hyatt House
  • Hyatt Place
  • LaMorra, Brookline, MA
  • Oleana, Cambridge, MA
  • Park Hyatt
  • Savenor's, Boston, MA
  • Sofra, Cambridge, MA

  • Not for Profit

  • Catalogue for Philanthropy
  • Count Me In
  • Fresh Air Fund
  • Greater Boston Food Bank
  • Paradigm for Parity
  • WBUR

In Memoriam

Our visionary founder, Mike Toth, passed away on Dec. 11, 2014. He died peacefully, with his loving wife, Susan, by his side.

Those of us fortunate enough to have known Mike have lost a true friend, an eternal optimist, a man who shared his spirit selflessly with everyone.

Mike’s greatest talent was his ability to see the beauty in everything. He called it optimism. He saw it in the simplest things, like a small town parade or an empty little league field. And he saw it in all of us, even when we couldn’t see it ourselves. That beauty is what shaped Mike’s extraordinary life, honed his talents, nurtured his vision and filled him with hope. All of you have contributed to a life that far exceeded Mike’s wildest dreams.

Mike once wrote “Dreamers is a term reserved for those bigger-than-life kind of people who put astronauts on the moon, solve complex molecular problems and build skyscrapers.” While he didn’t define himself among them, we’d be hard-pressed to find another who wouldn’t. We will continue to reach for the moon, surround ourselves with people that share our crazy dreams and do everything we can to make them come true. That spirit is the gift Mike leaves for us all.

We greatly appreciate your thoughts during this reflective time. We’re finding strength in the company and the stories of all those who knew Mike. If you would like to share your memories, we invite you to email

We are the lucky ones!




500 Harrison Avenue 5F Boston, MA 02118 / P 617.252.0787 / F 617.252.0838

New Business

Zack Toth / Director, Business Development / 617.577.6449 /

Film Division